Analysis of the EEE French market

by | Jun 16, 2022 | Global selling

DMD is a cross-border service provider located in France. Since 2019, it fulfilled VAT tax declarations for more than one thousand Chinese clients. The latest service DMD offers is: registering their clients on French e-commerce platforms in their stead.

In this article, DMD will focus on Electronical and Electrical Equipment (EEE or 3E) in France, for Chinese sellers wishing to introduce their business to the French market. Data from 2021 shows that, mostly due to the COVID-19 pandemic increasing online shopping, purchase and consultation of EEE products grew by 40%.

In France, consumers who use EEE products are mostly from the middle class, are more than 25 years old and are both women and men. The best-selling categories are electronic appliances, such as washing machine and ironing board, but also audio-visual equipment such as Bluetooth speakers and Bluetooth headphones.

Here are some tips from DMD so that Chinese sellers may be able to keep up with the EEE trend market:

  1. The manual accompanying the product should have a French version
  2. The appearance of the product should be simple, elegant and advanced
  3. It would be best if the warranty period can reach 2 years
  4. The energy consumption class should be A or B
  5. The delivery time must be short
  6. Have access to several European EEE sales platform

If you wish to register on French EEE sales platform such as CDiscount, Fnac, Darty, etc and/or if you don’t know how to, DMD’s bilingual team, French and Chinese, will fully and professionally support you. For further information do not hesitate to contact us, we look forward to working with you!

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